![]() “Like many broadcasters, SRF has recognized the need for greater flexibility, scalability and remote collaboration in its production workflows, all of which are delivered through the MediaCentral platform,” said Tom Cordiner, Chief Revenue Officer, Avid. After so many years of working together, we're excited to take this next step with Avid.” ![]() Our teams have access to the tools and functionality they need to do their jobs effectively, with scalability and the best possible support should anything go wrong. “Avid's MediaCentral enables us to do exactly that. “We produce a huge amount of programming every year, meaning our distributed production teams are constantly under pressure to deliver high-quality content with fast turnaround times,” said Andreas Lattmann, Manager of Technology Management, SRF. The flexibility this provides means SRF will be well placed to readily adapt to its evolving workflow needs. Everything is installed at SRF’s Campus Zurich, with the other studios connecting remotely through the company’s own network infrastructure.Īt the core of the new workflow is the openness of MediaCentral, providing native integration with Media Composer, as well as optional integrations with third-party tools such as Adobe Premiere Pro. ![]() Along with MediaCentral | Production Management ™, this infrastructure includes Avid NEXIS ® shared storage, which enables SRF’s production team to share media across the network and collaborate in real time from anywhere, as well as Avid Media Composer | Ultimate ™ editing software. SRF's production operation and teams are distributed across their main TV-studios located in Zurich and Basel. After more than 15 years as an Avid customer, SRF has taken a significant step forward to future-proof its production operations by upgrading to the latest versions of the MediaCentral ® production platform and Media Composer ® editing solution. BURLINGTON, Mass., Ap(GLOBE NEWSWIRE) - Avid ® ( Nasdaq: AVID) today announced that Schweizer Radio und Fernsehen ( SRF), the largest electronic media company in Switzerland to cover the German speaking markets, has extended its long-standing relationship with Avid to enhance its media production workflows.
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